Email UX Audit

Increase your
click-through rate

A comprehensive Email UX audit is the fastest, most efficient way to determine why your email design isn't performing as well as it should be.
Man visiting a landing page
Visual Experience Scores
They trust us:
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Bouygues Telecom logo
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Bexley Logo
Mobilize white logo

The UX Email audit, designed for CRM teams


Supercharge your click rates

Our Email UX report will provide a clear picture of what's being seen and what is not. Our goal is to help you capture attention on what matters. So, you can focus on maximizing clics.
Marketing Eye

Get the most out of every opens

Everyone is busy, meaning most subscribers won’t have the time to read everything in your email. We ensure your campaign is in the best shape possible to boost your email channel ROI.
Friction brain

Go beyond opens and clicks

Get insights that go beyond opens and clicks to help focus efforts for future campaigns. We’ll show you precisely what needs to be done to get the most out of your email campaign's design.

Our Email UX Audit

With our data-driven approach, get a detailed and in-depth analysis of your email creative and expert advice on changes that will improve your subscriber’s experience and increase conversions!

What exactly does a detailed report include?
Email UX Scorecard

Visual Experience Score

How does your email design supports your conversion goals ?

Get a clear visibility on your email design performance. Compare the visual experience upon devices to ensure both desktop and mobile successfully support your business goals.
Top-level Visual Experience Score
Desktop & Mobile scores
Load, Scan & Act scores
Benchmark Comparison
Email Loading Scores


How does your email is optimized to load fast and get a good rendering?
HTML Weight
Images Weight
Images-off Review
Email Design Metrics


How visually appealing is your creative?
Which areas of your copy will grab the user's attention?

Aesthetic Review
Content Readability
Visual Attention Heat Maps (Predictive eye-tracking)
Gaze Path
CTA Efficiency Matrix


How easily will users see and interact with the content?
Call-to-Action Efficiency
Content Viewability & Processing Order
Email Recommendations


The analysis informs recommendations on how to optimize your email creative, improve business performance, and increase ROI.
Custom recommendations for solving the problems found
Prioritization according to the level of severity
Areas of improvement to increase conversions

Which email campaign would you like to optimize?

Oney logo

"Very clear report, and lots of tips throughout the presentation. Genuine recommendations with easy-to-implement quick wins."

Céline Picard
Céline Picard
Campaign Manager, Oney
How it works?

Our 4-steps process

Once we agree about the emails to assess, you receive your report 5 business days later in your inbox. Then, we plan a delivery meeting to discuss about the findings and concrete actions.

Contact & Scope

The first step is to get in touch and to define the email creatives you want to assess.


We evaluate your design and perform our algorithms to score your email. We review your results and prepare a set of recommendations.

Report Delivery

We form the final report based on the conducted analysis with recommendations for improving user experience and conversion rates.

Delivery Meeting

We present the results and discuss possible solutions with you and your stakeholders during a video-conference meeting.

Boost your click-throught

Get a clear, pragmatic view of the experience offered by your email campaigns. Beyond insights, we'll advise you on how to deliver an optimal experience and ensure your success!
These brands already trust us to improve their email campaigns - Join the club!